TEAM LUNCH?

 

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Sometimes I wonder how I ended up here…working late in my career at an agency that has a staff made up of mostly interns attending college or recent graduates.

So naturally, you can imagine I work in Millennial hell. (I will write more about my disdain for Millennial attitudes and work habits in later posts, but I will only make a passing comment on it for this post).

Being a veteran of the business and much older than these interns, you can imagine that I didn’t have a lot in common with them, to begin with.

However, I am a firm believer that you shouldn’t use the word TEAMWORK if you truly don’t have an understanding of its meaning in a workplace environment. Cliquish, high school behavior should be avoided and is anathema to building a supportive team culture. Unfortunately, many of the Millennials I have worked with have no concept of this and exhibit rude, standoffish behavior like they are still in high school or in a college fraternity.

And yes…sadly ageism is alive and well in the public relations industry, too. But more on that later.

This blog post will focus on an idiotic co-worker I will call Lydia. She is a 24-year-old recent graduate from a local southern California college.  Lydia started out as an intern but was later hired by the agency as a graphic artist. My boss, who actually is pretty cool as far PR bosses go, but that is not saying much, thinks Lydia walks on water. However, I constantly find errors in her work for websites and campaign pages. She hates when I point it out.

I think real reason my boss likes Lydia is that he can get her cheap as she is just out of college rather than having to pay more for an experienced person, who is more professional. My boss is cheap, which I won’t dwell on too much in this blog, but even he is not the cheapest person I have worked for in public relations. I’ll explore that more in future blogs about how hard it truly is to make money in the public relations business.

Lydia is a short, chubby Latina woman with a strange, round face, bad teeth, stringy red hair, who thinks she is the shit. She is not. She also speaks very quickly (uses definitely a lot) and even mispronounces words in client meetings. It can get embarrassing at times.

Lydia also is shallow and constantly laughs (more of a high-pitched cackle to be honest) at jokes and videos on the internet and comments from her colleagues Norman and Alireza, who are not funny at all.

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Norman is the bosses’ son, who I call Code Boy, as he creates websites for our agency. He is in his thirties, tall with short hair, a goatee, and an odd, arrogant and unfriendly demeanor. He wears pilot shades while in the office and thinks he is so cool. He is not. However, his own father warned me during a trade show trip that Norman could be a cold person and not to take it personally.  Actually, I think he is two-faced and creepy, and I remember when I joined the agency, Code Boy didn’t talk to me for several weeks.

Even worse, Code Boy actually thinks he knows more about public relations than I do and he critiques my emails to clients at times, and even my press releases, although he knows nothing about PR.  One time when I went to a Dodger game, soon after I joined the firm, he tried to get an inappropriate media pitch for a military client pushed through my department without my approval. I stopped that immediately and spoke with his father and he never tried that bullshit again.  Now, during our conversations, usually, after everyone has gone home, I notice Norman looking for every little mistake or sign of weakness I show to share with Lydia and the rest of team to mock me behind my back. So I am much more careful what I say around Code Boy now.

Lydia’s other compadre is Alireza, a scrawny creep with a beard who joined the agency as a graphic artist a few months ago. I have never exchanged more than a few words with this fool, but he has always been unfriendly toward me.

How can you hate someone you don’t even know?

I can only think it is because of what I call Lydia’s “poison.”  Her hatred of me has always been there since I joined the agency and didn’t want to engage in dumb small talk with her. But two other factors, a dumb social media millennial fool who used to work at our agency who also despised me, and something I will call THE BRAZILIAN INCIDENT, also turned Lydia against me. I will explore these subjects in later blogs.

So, at the end of each week, Lydia will walk around and invite all the Millennial workers in the office to what she calls a “team lunch.” (Norman is the only one invited that is not a young Millennial out of school, but he is the boss’ son after all).

Lydia does this right in front of me, knowing I can hear her do it. It is a form of shunning me, but I have come to believe it is much worse.  Lydia calls her lunch backstabbing sessions “team lunches” but since she doesn’t invite everyone on the team, it can’t be a team lunch.  Lydia has no idea how high school and dumb that is.

I used to think nothing about it and figured they were all young and wanted to talk about school and other trivial matters Millennials love.

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However, I soon came to believe Lydia’s “team lunches” had a much more sinister purpose toward me and were doing serious damage to collaboration and so-called teamwork in our agency.  She used these lunches to bash me and my PR work at our agency yet she also knows nothing about public relations.  I began to notice this when Lydia started inviting interns that worked on my PR team to her lunches. Before they went to lunches with Lydia, the interns that worked for me were supportive and respectful. They were eager to learn. After Lydia’s lunches, they became unfriendly and even disrespectful and unprofessional at times. The female interns’ reactions were even worse. They became wary of me as if I was going to hit on them or to do something inappropriate, which would never be the case.  A future blog about the BRAZILIAN INCIDENT will make this nightmare more clear.

Even Louis, who works for me and I will call MBA boy, (and will write about more in a future post), has also been poisoned by Lydia’s lunches. His attitude used to be much more respectful and supportive but has turned unfriendly and questioning in recent months.

I know I am not imagining things as I was reminded of again recently when we had three new interns join our agency, and they were all friendly toward me until they went to lunch with Lydia. Now the new interns are unfriendly, ignore me and are even borderline hostile toward me. And they don’t even know me. I can only imagine all the horrible things Lydia is saying behind my back. It has been hard to deal with at times as I already hate my job, but I have grown to hate this creepy Millennial agency culture even more.

It has come to the point where I don’t even bother to befriend new people who join our agency as I know they will soon be poisoned by Lydia against me. I have seen it happen so many times over the past year.

And women say they are not vindictive.

It is a sad fact I have to face — I have no allies here except for my boss. I’ve had allies in the past at other agencies, but not here.

I am feeling isolated and left out a lot during most of my work days. There is no real sense of team at our agency. Although everyone here pretends differently.

I just want to work with cool and supportive people and make more money.

Is that too much to ask for?

 

 

 

 

Being a Publicist is a Thankless Job…

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Being a publicist or public relations executive is truly a thankless job.

Publicists get no respect. It is even worse than comedian Rodney Dangerfield could have imagined.  Everyone dumps on us — the media, lame advertising people who don’t understand public relations, and worst of all — clients.

Public relations clients are never satisfied. It is kind of like being in a relationship with a nymphomaniac or sex addict. No matter what we do — securing front page magazine and newspaper articles, intriguing online profiles, top TV coverage, etc. — it is never enough. They always want more, more, and even more…like true media whores.

Your past successes mean little in the public relations industry as far as clients are concerned.  PR clients’ overall attitude and mantra remain constant: “What have you done for me lately?”

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Sadly, most of the clients I have encountered and worked with through the years, have little or no clue about what us publicists actually do for them, the actual difficulty of the job, and the true nature of how the media works. They want everything yesterday even though obtaining media relations always takes much longer than anyone thinks, and is a time-consuming and frustrating process that requires diligence, and patience — the one quality most clients I have known…lack.

I could write a 10 volume encyclopedia about what clients don’t know about public relations and even that wouldn’t cover it.  Each PR campaign launch requires a constant educational effort for clients who expect instant media coverage. Keeping clients’ expectations within realistic and achievable goals is an ongoing job that never stops.

The main problem is too many people don’t really know what public relations actually is and what role PR can play in promoting a company and building brands over time. Too often they confuse it with advertising where you may control and pay for the message, but it doesn’t have the same credibility as public relations, which is simply free earned publicity for of your company, etc.

Yet even trying to explain this difference to friends and family is a daunting and frustrating challenge.  A typical conversation goes like this:

Family member or Friend: “So…you’re in advertising?”

You: “No…public relations.”

Family or friend: “That’s the same as advertising…isn’t it?”

You: “No. Not exactly. In public relations, we don’t control the message of our clients. We provide free publicity. In advertising, they buy the message and essentially ad space or time.  We have to earn public relations coverage by telling stories and promoting the news value of our clients…”

At that point, your family member or friend stares at you blankly in abject confusion.

“Oh, OK,” they say and quickly move on to another subject.

So once again we get no respect as no one, including our clients, truly understand what we do and the true value of what a strategic public relations campaign can overall bring to enhancing a company’s reputation.

Sometimes I wonder why I didn’t just stay in journalism. I might be hated but people would at least understand what I do.

The funny thing is I thought public relations would be a cushy, high-paying job. Boy, was I ever wrong.  You couldn’t blame me, though.  I was an underpaid, overworked high school and college sports editor for a Southern California daily newspaper. I actually loved the work and writing but hated the late hours, constant deadline pressure, and ridiculously low pay.  At one point, I worked 45 straight days without a day off. I worked almost every holiday and most Friday and Saturday nights. I even worked Christmas Eve and New Year’s Eve one year. It was hell on my social life, to say the least.

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Even if I wasn’t at the office, I could be called into work on a moment’s notice or would have to work on articles at home. I was stressed out and couldn’t ever seem to relax and get away.   I see now that it was my first introduction to work burnout. I figured public relations couldn’t be that bad, but PR had its own downsides I didn’t foresee.  As a reporter, if a reader doesn’t like one of your stories, they can write a letter to the editor, call the editor to complain or post nasty online comments under the story. However, generally, you don’t lose your job over reader complaints. There still exists a US vs. Them mentality in journalism even today.

In public relations, if a client complains to your boss about your performance–  you could be gone. As with many other industries, there isn’t a lot of employer loyalty in PR especially when it comes to public relations clients and the business they bring into an agency or firm.  The client is always right even if they are so completely wrong. They pay the bills as advertisers, and to a lesser extent, subscribers, do for news organizations.

Also, you can remind your clients a million times that you have no control over the media and you need to approach the media with modesty, finesse, and creativity, and all they want to know is why you couldn’t get their lame product or story covered in the New York Times or Wall Street Journal. Even at times when you land a huge placement for your clients,  they will still complain and ask why the media didn’t just print their comments from the press release or their favored message points. They essentially want to turn the media into their own publicity outlet with no regards to the news value of their product or story or the media’s own needs to tell an interesting story to their readers.

You can painstakingly explain this media dynamic to clients like they are a 3-year-old and many of them still won’t get it.

Recently, I was reminded of this media dynamic at the CES show in Vegas. I had one client that became the hit of the show and received an avalanche of coverage. They get the role of PR in launching their business and support our efforts and the planning that went into it. They treat us more as a partner in their business than a vendor.

The other client we had at CES began complaining and demanding instant coverage even just 12 hours after launching their press release at the show. Their product was hardly anything new or truly groundbreaking at a show that specializes in just that.  Still, eventually, our team rallied to get our client interest from a major business publication and an interview with another high profile publication at their booth.

The bullshit never ends.

Even though I have been able to effectively transfer my journalism skills to the PR world, I have long since lost patience with the bullshit side of the PR business. This why my career has been a revolving door, and an endless and ongoing search for the perfect public relations job and agency that I am beginning to realize may not exist. Still, I hold out hope…but can’t help thinking that I am deluding myself.

So…welcome to my life in public relations hell.