Tag: The Yilmaz Agency

Of all of the smug and arrogant Millennials I had the misfortunate to work with at the Yilmaz Agency, Agnes Lekkas was in a class by herself.

Agnes, who was in her early twenties barely a year out of college, looked like a plainer, heavier version of the “My Big Fat Greek Wedding” actress Nia Vardalos. Unfortunately, as far I can tell, Agnes didn’t have much of a sense of humor. What wasn’t funny was just how arrogant, condescending and difficult to work with Agnes turned out to be.

I got my initial sad insight into this pretentious freak’s character during my first visit to the Yilmaz Agency’s Chicago office shortly after joining the agency. I had noticed Agnes had connected with me on LinkedIn and she said she was looking forward to meeting me during my visit. Agnes seemed nice at first. What a fucking joke.

After a horrible first day of my visit to the Yilmaz Agency Chicago office, where I had to experience in person the fools I was talking to daily on the phone with the sinking realization I had made a serious career mistake, I went with the team to a nearby bar. Strangely, most of the young staff, who had finally met me in person, remained standoffish and unfriendly toward me. Actually, they were borderline hostile even though they barely knew me. It felt like they had already judged me as another idiot. I was nice to them and gave them no reason to hate me, but I think they were angry at Lulu and taking it out on me. In fact, all of them, except for Lulu and Miriam, were young and barely out of school. It was like being at a bar with a Millennial clique but this was far worse. I had to work with these arrogant creeps.

At some point, as I drank a beer (I didn’t order wine as I figured they might think it was a snobby, California thing to do) and wondered what I had got myself into, Agnes struck up a conversation with me. She wondered about my background as I look Greek, but I don’t have a Greek last name. I told her I was half Greek as my father was English and my mother came from Greece.

“I am full Greek,” Agnes remarked smugly.

I smiled at her, but I didn’t know what to exactly say to her strange comment. Congratulations, you arrogant fuck? Agnes’ response actually felt like a putdown, and yet it gave me a keen, early insight into her creepy, condescending nature.

I mean I was only “half Greek?” Was it a euphemism for her thinking I was only “half a person?” or “half a PR executive?” I don’t know. I never asked her, but let’s just say we didn’t have much to talk about after that. Even when she left and said she was looking forward to working with me I knew that was just a lie.

The “working part” with Agnes was even worse than I could have possibly imagined. Naturally, one of her close friends at the agency was the queen of the paper pushers, Molly Paulson. They were as thick as thieves in their mutual incompetence.

Agnes thought she knew a lot about public relations like Molly did but Agnes was mostly clueless when she started working on my team for our sports app client.

Like many of her colleagues, Agnes was a mediocre writer, who drafted pedestrian press releases and lame, uncreative pitches.

Yet if you challenged her and tried to help, she would get defensive. I edited and marked up a couple of her lame press releases initially and she got offended. Unfortunately, Agnes didn’t listen as she continued to make the same writing mistakes despite my suggestions. So I just began to rewrite all of her writing and she eventually complained to Andrew, who was also on our team and told me she was frustrated with my rewrites, and even to Lulu. However, much to her disappointment, Lulu sided with me and told Agnes to improve her writing and to listen to me. That didn’t go over too well with Agnes, and it was the start of the rift that developed between us. There were other frustrating incidents where she would actually try to lecture me about media relations when I wondered why she wasn’t delivering results and doing basic follow up with the media. I mean I had been securing top media placements for decades. What was this idiot going to tell me about media relations?

Maybe it was because it was me, and she regarded me with little or no respect, but Agnes always seemed to be talking down to everyone, even Lulu, during meetings and conference calls. Agnes was so fucking full of herself, it was almost laughable.

Actually, after her dumb remark at the bar, I knew she was another fool that was going to make my job more difficult, but I had held out hope that my first impression could be wrong. It sadly wasn’t.

I began to dread working with her. Fortunately, after we lost the sports app client a few months later, I didn’t have to work directly with her on many clients at the agency.  However, every once in a while, Miriam and Lulu would bring us together on a project and I would be reminded of why I hated working with her.

After another horrible and draining 12-hour day, I finally arrived home to an email request from Miriam. She wanted me to help Agnes with a pitch for the Yilmaz Agency’s upcoming 10^th Anniversary Party. I was exhausted, but I reluctantly agreed to help even though I knew it would probably be a nightmare if Agnes was involved. I soon discovered much to my dismay I was right as Agnes basically assigned the pitch to me with little or no supporting information. I had no press release or background to work from to develop the pitch as Agnes said it wasn’t ready yet to share. I asked her for more information, but apparently, she had checked out for the night as it was getting late in Chicago. So I had to cobble together a lame media pitch out of some information on our agency website and Lulu’s bio after midnight when I was too tired to even see straight. Agnes was of no help at all just essentially dumping the pitch assignment on me and bailing. Something she did other times as well. The phrase lazy Millennial came to mind as I furiously worked on the pitch. Even to this day, I would never dump an assignment on a colleague or an intern that worked for me without background information, a bio, and at least details about the event.

After I finished the pitch, I sent a brutal email to Miriam about how Agnes simply dumped the pitch on me with little or no supporting materials and it wasn’t the first time she had done this bullshit. Miriam asked if I had emailed Agnes about my concerns and I told her I asked for more information and received no response. I was not Agnes’ fucking manager. It was up to Miriam to confront her about her lazy behavior. I also knew Agnes would only get more pissed off if it came from me.

The following day Agnes sent an email thanking me for the pitch, but said she had to make a lot of edits. I told that’s OK as I didn’t have a lot of information to go on. I am not sure if Miriam ever brought up my concerns. I kind of doubt it.

A couple of years later, Lulu requested me to take Agnes’ place in managing an early morning satellite media tour for our housewares client. It ended up being a crazy all-nighter for me. I  had to leave work at 7 p.m. and try to get sleep for a few hours before getting up around midnight to head to a studio in downtown L.A. to work until 8 a.m. the following morning.  The day before I had to endure pompous phone conferences about the products with Agnes. In stark contrast with the 10^th Anniversary pitch, she bombarded me with too much information. So fucking typical. I could never predict in what way Agnes was going to annoy me. So I had to essentially spend all night babysitting a difficult prima donna celebrity chef that was the company spokesperson on a satellite tour. Now mind you while I doing this, my own clients were being neglected and were complaining. Agnes was hardly appreciative or supportive of this fact, which didn’t surprise me.

The low point of the night came after the celebrity chef had messed up some of the product messaging for the company’s blender product in the first couple of TV segments and our client complained and called Agnes. She called me on my mobile phone and asked me rudely what was going on. I told her I had reviewed the messaging with the celebrity chef and she told she was OK with it.

“Jake, you got to get tough with her,” Agnes said sharply.

“I will. No worries,” I assured her.

“You better,” she said rudely. “The client is not happy. I am depending on you.”

Then she rudely hung up.

WTF?! I am doing Agnes a fucking favor taking time away from my sleep not to mention my clients and she is getting rude with me?! Unfortunately, the chef still didn’t care and stubbornly wouldn’t listen to me. Yet I must have got through to her somehow as the chef performed well to the client’s satisfaction for the rest of the tour.

After the satellite tour was over and everything went well, Agnes called to thank me for handling everything, but she never apologized for her ugly outburst. I was done with this freak after that.

Sadly, Agnes continued working at our agency and I couldn’t avoid her entirely.

My last idiotic working encounter with Agnes came late in my stint working with Lulu after her agency had been purchased by a Chicago agency.  Agnes was managing a difficult weight loss client – having Agnes manage anything was already a nightmare proposition – and Lulu added me to the team as a media relations expert. I had experience working with weight loss clinics in the past so that was why Lulu tapped me for this. However, I knew something would inevitably go wrong and I would butt heads with the fool, Agnes.

After our team struggled for weeks to secure a story about our client opening weight loss clinics in San Francisco area grocery stores, I landed a huge story in one of the top newspapers in the area. The story actually ran on the front page of the business section of several the publication’s newspapers. I thought it was a major placement for our client, but Agnes was not happy with it, particularly as there was a factual error, but also our client criticized the “sarcastic tone” of the article. Our client asked us to contact the reporter about fixing the error, but they also wanted us to confront the reporter about changing her sarcastic tone and reposting a new, more positive article.

I refused and told Agnes I will ask the reporter nicely to fix the error in the online editions, but I will not ask her to change her story’s sarcastic slant. We are not in the censorship business?!!

“I know,” Agnes said. “You don’t have to do that, but we won’t tell the client that.”

“What do you mean?” I asked her. “We’re just going to lie to our client?”

“It’s not lying. We’ll just tell her we followed up and the reporter refused,” she said.

“OK. I don’t agree with that as we should always be transparent with our clients,” I said.

“I know, but they won’t know anyway,” she said. “Just try to get the factual error fixed.”

I got the error fixed in the online version of the article, the reporter had no problem with that, but I never mentioned to the writer our client’s dismay about her edgy writing style.

I was not going to completely abandon what little PR principles I had left for Lulu and Agnes. That, fortunately, was my last encounter working with Agnes.

In the end, Agnes was “Full Greek” as she so proudly declared, but to me, she was actually “Full Idiot.”